Location

Portugal / Canada

Email

evgenys.designer@gmail.com

Telegram

@shniper

Resume

Download CV

Evgeny

Smirnov

Data Visualization, Usability, Design Thinking, Design Engineering, Typography, Webflow, UX Design, User Flow, Design Systems, Product Design, Customer Journey Map, Information Architecture, User Experience, Figma, User Interface, Prototyping, SQL, Data Storytelling, Python, Creativity, JavaScript, Wireframe, CSS, Web Design, Adobe CC, Accessibility and Inclusive Design, HTML, Front-End Developer, Interaction Design

Some recent projects...

UVAGA

A B2B platform that turns Portugal's scattered public healthcare data into intelligence investors and operators can actually use.

It started as a side project for patients. Then I saw where the real demand was and rebuilt it as a B2B product.

  • Built solo, end to end: data, design, code, go-to-market.
  • 39,000+ facilities mapped, 740,000+ datapoints. A dataset nobody else has.
  • AI and sub-agents are how one person ran every role.

N'lighten

A mobile app from the London startup Peak AI: an AI co-pilot that helps a person find their true goal and leads them to it step by step.

Every screen and interaction in the app is my work, from the first concept to the working beta.

  • Full design cycle: information architecture, User Flows, prototypes, UI, animations, design documentation.
  • Designed a voice-only interface: the user answers out loud and never types.
  • The bridge between the founders, sports psychologists, and engineers, with the final say on what shipped.
N'lighten app: the voice agent and the island map

Qurator

Ecological Swedish start-up — the marketplace of decarbonization technology companies.

The Seed Stage. It was necessary to create and develop an MVP version in two months. Successfully!

  • All thoughts, ideas, and documentation were converted to Prototypes.
  • Designed and implemented User Flows.
  • Components and patterns were synchronized with the developers.

CMW Platform

A low-code platform with the ability to flexibly configure for multifunctional CRM, ERP, WMS, BPM, HRM, and other systems

Work closely with founders, owners, and product managers on web applications: discussions, analysis, and acceptance of terms of reference.

  • Prototyping of use cases, design components, and relationships.
  • Creation of cross-browser HTML and CSS layouts.
  • Building Design System.

Montessori
Spring

201520162017201820192020202120222023202420252026

An annual educational conference for teachers and educators, leaders, and parents.

Built all visual and technical solutions from scratch for running the events.

  • Created all visual concepts, branding, and styles.
  • Designed systems of payment, registration, and ticket scanning.
  • Development of all HTML, CSS, and JS solutions.

SmirnovForm

A digital art studio that turns a person's photo into a collectible portrait. One idea: "You are the Art."

Every portrait is made in my own styles, on an AI pipeline I engineered. No templates, no two alike.

  • Prompt engineering and AI agents: a system that matches each photo with the right style.
  • Refined by hand and prepared for gallery-grade printing.
  • Did all of it: idea, brand, product, front-end.

Online school Tetrika

Online school with individual and group lessons with tutors.

Tetrika is a fledgling EdTech Start-up (3 years). To make new growth possible we have done a lot of work on improvement, redesign, and upgrade.

  • Redesigned the existing sections after analyzing the Customer Journey Map and User Flow.
  • Designed a Brand Style Guide.
  • Created and Developed a unified Design System.

More about Me...

Mentoring

I mentor designers and UX engineers on ADPList. I assess a mentee's level, find weak spots, and build a growth plan: which skills to develop and how. Plus portfolio reviews, interview prep, career advice (1,300+ mins · 40 sessions · 17 countries).

At IT Career Hub, an IT school in Germany, I co-created the UX/UI Design program: the structure, part of the lectures, webinars and homework. Then I taught an evening UX group myself.

Help, guide,
share experience and knowledge

Sport

Running! Running for myself. I run in any weather. I run in competitions from 5 km (Parkrun) to a marathon.

In the near future I plan to start training in triathlon.

Dream goal
Iron Man Kona

Trips

Traveled 39 countries.

I can break loose for the weekend to walk around a new unfamiliar city.

But I also like to come up with a multi-day “trip”, with different transport, transfers, countries and cities.

Planning is often as much fun as the trip itself.

Dream goal
Visit all 195 countries

Hobby

I like to discover, learn, expand the boundaries of knowledge and skills.

Diving (AOWD), surfing, horseback riding, skydiving.

From time to time I go to play squash, quizium, mafia, poker.

Dream goal
Become skipper

Educational materials

In collaboration with the International Montessori Institute, I develop and produce sets of educational printing materials for kindergartens and primary schools.

Participated in the organization, opening and management of a private kindergarten.

Dream goal
Educational center of the 21st century

In love

With three amazing girls :)

Dream goal
To be an example

About

UVAGA pulls together Portugal's public healthcare data, today scattered across hundreds of Excel files, CSV exports, Power BI dashboards, and government portals. Every source has its own format, structure, and naming. One registry uses NIF codes, the next doesn't. The same clinic shows up under three different names. Getting all of that to line up was most of the work.

Collecting it was only half the job. I cleaned and reshaped everything, then built each workspace around the group using it. A hospital group, a diagnostics operator, an insurer each comes at the data with different questions. Cut it the right way and patterns show up that were buried in the raw files.

How it started

It didn't start as a B2B product. The first idea was simple and human. Uvaga.Emergency helps people find the fastest emergency room by real wait times and distance, and Uvaga.Consultations does the same for clinics and appointments. Both were built to take some pressure off a health system that's always overloaded.

Then I noticed the same data was just as useful to businesses, not only to regular people. A bit of research turned up several distinct groups who needed it, each asking different questions. So I rebuilt UVAGA around them and turned it into a B2B platform.

It started as a weekend pet project and grew into a platform I took from zero to one on my own.

Research before a line of code

I leaned heavily on deep research and sub-agents across the market to find who actually had this pain and what it cost them. The audience split into four groups: investors, hospital groups, diagnostics and labs, insurers. They all needed the same underlying data, just cut a different way. So each group became its own workspace, with dashboards built for how that group thinks.

From there I worked through the scenarios for each group: how they really work with the data, what questions they bring, what they actually need to see. That turned into a customer journey map and a user flow per group, and the product is built around those instead of dumping charts on a page. The investor workspace, for example, follows a funnel: market thesis → sector fragmentation → region → targets → deal model. Every group got its own flow like that.

The data layer

Portugal's healthcare data is public, but public doesn't mean usable. It sits trapped inside portals, dashboards, PDFs, and spreadsheets, none of it meant to be pulled out in bulk. Every source is its own little world, with its own format, structure, and quirks, scattered all over the place. I wrote a scraper for each one. The hard part wasn't grabbing the data, it was getting all of it to agree: cleaning it, lining it up, and stitching it into a single model that actually holds together.

23 sources in all, cleaned and stitched into one model: 39,713 facilities, 742,150 datapoints, ownership resolved by tax ID so you can see who owns what. A pipeline refreshes everything on a schedule and runs dozens of quality checks a day, so a broken source upstream doesn't quietly poison a number downstream.

A spread of UVAGA dashboards and pages — market thesis, sector fragmentation, competitive landscape, white spots, SNS contracts and data governance
Building it

With the data in place, I designed and built the product itself. It's a monorepo: the consumer site, the B2B platform, and a shared API that feeds both.

The front end is React, TypeScript and Vite, with Mantine for the UI and charts, TanStack Query and Zustand for state, and Leaflet, Turf.js and OpenRouteService for the maps. That stack powers the choropleths, the 30,000+ clustered provider pins, and the drive-time catchment areas. The whole interface runs in three languages: English, Portuguese and Spanish.

The back end is a Fastify API on Node with Prisma and Kysely over PostgreSQL: 135 endpoints feeding 36 dashboards across the workspaces. Behind it sits session-based auth and multi-tenancy, so each organization sees only the workspaces and tier it pays for. Scrapers run on Playwright.

The whole thing runs on a single server I manage myself, behind Nginx with PM2, SSL, and daily cron jobs. A Telegram bot pings me the moment something breaks. A CI pipeline blocks any change that breaks the math, and 761 unit tests run again every night.

Going to market

A product nobody hears about doesn't exist, so growth was on me too. The whole marketing side, solo, with the same AI and sub-agents I used to build the product.

I built the public landing page at Uvaga.Insights, wrote and published the articles on LinkedIn that funnel readers to it, and designed every visual along the way, banners included. I drew up targeted lists of the private-equity firms and operators who'd actually care, ran the outreach myself, and talked to the people who replied. Then I tracked the numbers: who visits, what they open, what converts, and tuned from there.

Positioning, copy, design, distribution. Same person.

Built with AI

I work solo, so AI is how I cover four jobs at once. Most of it runs through Claude Code in VS Code: planning, analysis, documentation, and the bulk of the design and engineering, with sub-agents working in parallel. Perplexity handles the market and UX research. ChatGPT and Gemini help with content and UX writing. Leonardo, Midjourney and Nano Banana make the visuals and video. Lovable and Figma AI are for quick prototypes.

None of it replaces judgment. It just closes the gap between deciding something and shipping it.

Where it stands

A complete B2B platform, taken from a blank page to a product people log into and use.

Idea, research, data, design, code, and the selling. One person, end to end. That's the real point here: with the right AI workflow, a single person can own an entire platform, 0 to 1.

About company

Peak AI is a London startup in the human performance market. The technology merges psycholinguistics, AI, and performance science: it reads cognitive load signals in natural speech and uses them to understand a person's psychology. The company works with professional sport, finance, Formula 1, and the military.

N'lighten is the company's consumer app, made for everyone with a big goal, not just athletes.

Overview

N'lighten is made for everyone, from a school student to a soldier. It helps a person find their true goal, builds a route to reach it, and stays beside them until they get there. It is not a chatbot: the agent knows the context and where the user is on their way.

The app is built on the Super North Star coaching method by Floyd Woodrow, the company's founder, one of the youngest soldiers ever selected for the SAS and now a leadership coach. All interaction is by voice: the user answers the agent's questions out loud, with no forms or text input at all. From these conversations the app builds a psychological profile, finds personal drivers, and turns a big dream into a roadmap with concrete steps. The goals can be anything: school exams, a summer internship, a university for a daughter.

My role and tasks

I joined as Lead Product Designer and designed the app from zero: concept, information architecture, User Flows, prototypes, visual style, and animations. All of it is in Figma, from the first wireframes to the dev prototype, plus full design documentation for the engineering team. The app consists of onboarding and five main sections: Home, Map, Coach, Profile, and Settings.

The heart of the app is the voice AI agent: there is no typing at all, every answer is spoken. The agent is a 3D shape of a compass and a flame. When it speaks, the compass rotates with the flow of its voice; when the user speaks, the flame comes forward and listens. The animation reacts to the rhythm and tone of speech, and a live transcript runs in the background. People speak about their dreams more honestly than they write.

The user's goals live in the Map section, on a personal 3D island. We wanted goals to stop being abstract words, so each long-term goal is a glowing point on the island with a bright path leading to it. Details appear with zoom: first the goal titles, then sub-goals, deadlines, and the user's current position. A tap opens an animated goal card, and a long press on a path adds a custom step. The user can also add a real photo to the map, and the agent starts a conversation about that moment. Progress is geography, not percentages.

There were three sides in the project: the founders with the product vision, a methodologist and sports psychologists with OCEAN profiling and the cognitive load model, and the engineering team with iOS and Android constraints. I was the bridge between them and made the final calls on what went into the build.

N'lighten app screens
Outcome

N'lighten is in beta, and the founders are raising investment for the public launch. The engineering team received a complete design package: prototypes, animation references, and documentation for every screen.

About

SmirnovForm is a big personal project: a digital portrait studio with one promise, "You are the Art." You give it one photo, it gives back a collectible piece.

Overview

It's a deliberate push against templated, mass-produced images. Every portrait goes through my own styles, built to be unrepeatable, so no two pieces are alike.

Each piece is upscaled and prepared for gallery-quality printing, with color and detail that stay stable, and it's delivered as a physical work.

My role and tasks

I built the whole project alone: the idea, the brand, the product, the front-end. It was also one of my first big UX-engineering projects with AI: behind the craft look there is a system I designed.

I started by comparing platforms and AI agents until I found the right way to rework a photograph. Then came deep prompt engineering: a library of prompts and a routing logic that decides which style fits which photo (a man or a woman, the angle, the light). The whole chain is wired together: upload, style, upscale, print-grade preparation, and a final cleanup until no artifacts are left.

The project also worked as my lab: a place to test interactions, visual systems, and prototypes that later fed into client work.

Outcome

The result is a working product, live at smirnovform.com: portraits for individuals, public figures, and business gifts.

About company

Qurator is an ecological Swedish start-up.

Overview

The idea is to create something between a marketplace and a social network connecting and uniting decarbonization vendors, buyers, and individuals.

A startup was in the seed stage. It was necessary to create an MVP to present to investors. I worked closely with the founder and the development team.

The founder has long worked in green energy and carbon footprint reduction. Therefore, he prepared a huge amount of documentation, references, and examples for the startup.

Solution examples

Initially, the founder did not plan to elaborate on the internal admin panel much — it is not very interesting to investors. But we were able to change his mind that it was hugely necessary for future fast growth and system viability.

So was created a 'Super Admin Dashboard' with a huge number of sections on managing various settings, content administration, approval, control, etc.

 

In clickable prototypes were fully designed and displayed the main sections such as:

  • Marketplace.
  • Customer Profile.
  • Vendors/Buyers/Individual Dashboards.
  • Solutions for marketing and promotion.
My role and tasks

The most challenging task was to process and analyze a large amount of information in a very short timeframe. I had to dig deep into new terms, specifics, and the world of decarbonization products (very interesting to be honest).

The platform was going to be very complex and high-load. So it was necessary not only to choose the best option for an easy interface but also to take into account the necessary investments for its realization and development in the future.

Outcome

In total all thoughts, ideas, and documentation were converted to interactive prototypes. Developed User Flows and then implemented to design. Components and patterns were synchronized with the developers. As a result, the MVP was developed not only with a hard deadline but at the same time extended with new functionality and sections.

About company

CMW Lab is a global enterprise software company delivering innovative Business Operations Management solutions enabling performance and efficiency optimization.

Products descriptions

CMW Platform — a low-code platform with the ability to flexibly configure any client request: from multifunctional CRM, ERP, WMS, BPM, HRM and other “rm-systems”; to the creation and automation of business applications, document management, logistics, etc., etc.

Project — automation of planning and implementation of projects, resource allocation, reporting. Provides effective team communication in the context of work.

Team Network — a corporate social network that significantly increases team motivation and involvement in work activities.

CMW Tracker — Business process management system (bpms system) designed to automate and manage work and business processes.

My role and tasks

We started together as a start-up, and have grown into a significant company. At the start-up stage, I had to do everything: from analytics at competitors with an analysis of their pros and cons, to drawing icons with banners, coding somewhere, and designing a lot of layouts. I connected all the disparate components into a single product, worked out simplicity and ease of use.

In the later stages, I worked with product managers on web applications: discussions, analysis, and acceptance of terms of reference. And of course – prototyping: development of use cases; design screens, components, and relationships; filling with characters and draft content. I thought over the visual concepts of the main elements, design features, decoration. Presentation, argumentation, and defense of design solutions.

I was also responsible for creating cross-browser HTML and CSS layouts and the development of complex CSS, SVG, and JS animations. Building Design System, Core Solutions, and UI kits.

Constant close interaction with developers. Assigning tasks to developers. And controlled the quality of implementation of interfaces and design.

About company

Tetrika — online school with individual and group lessons with tutors. On the platform, you can study, "pull up" or prepare for exams in basic school subjects.

Overview

Tetrika is an EdTech startup (3 years). Due to the rapid and explosive development, the platform is a conglomeration of various frameworks, landing pages and libraries. Several purchased UI kits, brand books and disparate design systems.

Were also used several views:

  • Site of company.
  • Web platform for online classes.
  • Web/mobile solution Student's personal account.
  • Web/mobile solution Tutor's personal account.
  • A lot of different marketing Landing pages and Social posts.
My role and tasks

My task was to develop a unified style. After analyzing the existing User Journey Map and User Flow, I finished the missing pages and redesigned the existing sections. Think over, prototype all screens and components. Create a unified design system for all departments, work out UI kit with the product team (design, front- and back-end). Design review.

I also managed to combine designers from different departments (product, marketing, sales) into a single team. Introduced weekly sprints, communication, discussions of current tasks, concepts and ideas.

Solution examples

For example, changes for the main screen:

  • Designed and developed modules 'Stories' and 'Goals'.
  • Added schedule for upcoming lessons.
  • The homework section has been redesigned.

Before

After

 

Completely redesigned section 'Schedule'

  • Primarily shifted visual emphasis to the date, time, and subject matter of the lesson.
  • Developed functionality for postponing or pausing a lesson.
  • Quick access to start an online lesson.
  • Teacher card added.

Before

After

 

Completely redesigned section 'Price'

  • Together with the sales department have been developed a new price range, discounts, and promotions.
  • The price cards have been changed with visual accents and highlights.
  • An engagement system has been designed.

Before

After

Outcome

In total, about 15 user flows for members and teachers have been changed. Redesigned about 80 screens. A unified design system was created. Was able to set up working within the design team and liaising with other departments.

As a result, it was possible to achieve significant speed of development and implementation of new features. The user's total interaction time and involvement with the platform increased dramatically.

About company

Montessori Spring — an annual educational conference for teachers and educators of private kindergartens and primary classes, leaders, parents. For two days of the festival, about 700 participants and more than 60 speakers. In 2023, it was held for the 9th time.

Overview

Several applications were utilized for the event:

  • Custom CRM + Tracker system — questionnaire and collection of applications from speakers. Processing of applications. Interaction with lectors. Creation of the festival program.
  • Event web site — web site with all information about the event, a detailed description of each masterclass, detailed information about the speaker, venue, and rules of the event.
  • Event tickets platform — a system for selecting masterclasses to attend, booking, and paying for tickets. With subsequent export and printing of participant badges at the event itself. And scanning of the ticket for the right of access to the selected auditoriums.
  • Different print merch — a huge number of print and digital accompanying and promotional materials
My role and tasks

As one of the organizers, I combine several positions and am responsible for different areas:

Designer, Developer
I develop all visual concepts for each festival. Design and HTML+CSS+JS layout of the festival platform, promo site, letters, stories and banners. Development of modules and components — payment, registration, ticket scanning.

UX designer
Traffic analysis, click maps and site webvisor, Yandex Metrics and Google Analytics. Personal interviewing of the festival participants - what is inconvenient, where it is “subtle”, where it is not clear and difficult what to improve.

Project Manager
I find the necessary external contractors, freelancers, platforms, programs, components for the site. I write the terms of reference for the necessary improvements, control the timing and quality of implementation. I supervise printing houses.

Event Manager
For the festival I negotiate with venues, subcontractors, catering, hotels. Direct management at the festival itself.

Outcome

A stable increase every year from +20% of participants, speaks about the correct development strategy and the quality of the events held.

It has been possible to create and improve the system so that such a large event is run by a team of just a few people.

Every year I get to create a new, unique, fresh, and relevant branding. Which is then used and copied by the whole Montessori community.